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Toms offers socially conscious e-shopping with Jessica Alba, Movember
Toms offers socially conscious e-shopping with Jessica Alba, Movember

Toms, the Los Angeles company known for donating a pair of shoes for each set it sells, has a new do-gooder initiative: an e-commerce hub dedicated to socially conscious goods. The marketplace, which launched Tuesday on Toms' website just in time for the holidays, features more than 200 products from 30 companies and charities. Consumers can search the site by cause, region and brand, perusing descriptions and videos explaining each group’s mission. There are some big names attached. Actress Jessica Alba’s eco-friendly business the Honest Company is featured, as is model Liya Kebede’s effort to help Ethiopian weavers via her organization Lemlem. Even...

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