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How to invest with a social conscience: Some popular options
How to invest with a social conscience: Some popular options

If you want to invest for the social good — or at least, how some professional money managers define the social good — there are plenty of options. But the No.1 rule of socially responsible investing is the same as for any investing: Do your homework. Just because an investment meets socially responsible standards doesn't automatically mean it's a good idea financially. "You can pick a bad investment just as well in socially responsible investing as in mainstream investing," said Jed Emerson, chief impact officer at ImpactAssets, which advises investors on socially responsible strategies. With that caveat, here are details on some popular ways to...

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