Topics

Carly Fiorina

In politics, it’s not what you say but how you say it, acoustical analysis shows

In politics, it’s not what you say but how you say it, acoustical analysis shows

Even with very different messages, politicians may sound the same, new research finds. Scientists who analyzed the vocal stylings of four presidential contenders in the 2016 race – Hillary Clinton, Carly Fiorina, Bernie Sanders and Donald Trump – found that all four candidates altered their voices in similar ways, depending on the audience.

The findings, described at the Acoustical Society of America meeting in Salt Lake City, offer some insight into the vocal strategies of political speakers.

“Politicians use voice as a very powerful behavior to convey their charisma,” Rosario Signorello, a postdoctoral researcher at UCLA’s Department of Head and...

81°