For months, as Donald Trump lurched from controversy to controversy, commentators marveled that his voters remained loyal: Trump is impervious to political attack, some said.
Not so. Trump wasn't immune; analysts were just failing to look at the whole board.
While Trump’s polarizing campaign did not dent his standing with core supporters in the Republican primaries, it took a punishing toll on how the rest of the electorate views him. Trump’s image, which was poor even before he ran for president, has plunged to an unequaled low. Among scores of major political figures measured in polls over the last 30 years, Trump’s numbers are the worst.