Next year is expected to set new records in political advertising spending -- with an estimated $6 billion up for grabs.
Wells Fargo Securities this week released its preliminary estimates for just how massive 2016 might be in terms of political spending.
The projected $6 billion represents a 16% increase compared with the last presidential campaign season in 2012, when President Obama was running for a second term and Mitt Romney was the Republican nominee.
Wells Fargo approached its calculation by assuming $7.5 billion in campaign contributions would be raised during the current political season. Of that, about 80% of the dollars are expected to be steered into...