Steve Knight
Antelope Valley Transit Authority experiments with digital ads on buses

At first glance, the vivid advertisement on the side of the bus seemed familiar enough: "Injured?" Then, in a ripple of pixels, the message changed. "We can help!" "It's bright, isn't it?" said Jennifer Lutz, 32, of Los Angeles, as she stood on the sidewalk on Wilshire Boulevard in Mid-City, eyeing the bus idling at the opposite curb. Seconds later, the kayak-sized digital screen changed once more, to display the phone number for a personal injury attorney. "It really gets your attention." Several major U.S. cities, including New York and Chicago, have experimented with digital ads on buses, but this Antelope Valley Transit...