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United CEO Oscar Munoz: From 'Communicator of the Year' to PR disaster

United CEO Oscar Munoz: From 'Communicator of the Year' to PR disaster

Not quite a full month ago, before #LeggingsGate and dragging-gate and the accompanying public scorn, United Airlines Chief Executive Oscar Munoz put on a bow tie and ascended a stage in New York for the self-styled "Oscars of the PR world."

Munoz had just been named PRWeek's "Communicator of the Year," an honor he shared with gay rights pioneer Edie Windsor and Malala Yousafzai, a young Pakistani activist who survived being shot in the head by the Taliban for championing women's rights.

Munoz had not done anything like that. But he had, PRWeek explained, rehabilitated the image of an airline once tangled in multiple image crises — unpopular with...

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