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Daum: Rise of the Olympic armchair judges
Daum: Rise of the Olympic armchair judges

The conventional wisdom about the Olympics has always been that it turns its viewers into wannabe athletes. Every time the Games roll around, particularly the Summer Games with their relatively easy-to-try-at-home events like track and swimming , we start hearing about surges in running shoe purchases and gym memberships. In a recent USA Today op-ed, First Lady Michelle Obama cited the Olympics as a motivator in the fight against obesity. "I can't wait to see Team USA in action and to cheer on our athletes," she wrote. "And I can't wait to see what all of us can do together to inspire a generation to lead healthier, more active lives." So, sure, some viewers...