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Pat Robertson

ABC Family changing name to better serve audience it made up

ABC Family changing name to better serve audience it made up

Following through on its threat to turn its focus on a wholly imaginary audience of its own creation, ABC Family announced Tuesday its intention to rebrand the network as Freeform come January 2016, the better to chase the “Becomer” audience that is not actually a thing.

Becomers, according to Tuesday’s press release from the network that is most definitely not having a midlife crisis, aren’t anything so stodgy as a...

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