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Paying pregnant women to quit smoking pays off, study says
Paying pregnant women to quit smoking pays off, study says

Researchers have identified a common substance that makes smokers much more likely to kick the habit – money. The promise of up to $600 in shopping vouchers proved a powerful inducement to get pregnant women to quit smoking. Compared to women who were merely referred for routine smoking cessation services, those who were offered financial incentives were more than twice as likely to give up cigarettes, according to a new study from Scotland. Smoking is a major financial drain on Britain's National Health Service, according to the researchers who organized this unconventional clinical trial. About 1 in 4 pregnant women in Scotland smokes, which increases the risk of...

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