Josh Tetrick has gone up against Big Mayo, the egg industry, Target and his own staff and board of directors.
Now, the 37-year-old entrepreneur behind Hampton Creek is vowing to beat a handful of food-tech start-ups to market a meat made without an animal.
“We’re about to sell a product before the end of next year,” said Tetrick, whose company says it has cultured chicken flesh in a lab, then mixed it with other ingredients to craft prototype chicken fingers.
“It’s not plant-based; it’s 100% meat,” Tetrick said, adding that the company believes it “can make chicken that tastes as good as the best chicken on the planet” — as well as beef or fish.
To get there,...