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Ermenegildo Zegna
Ermenegildo Zegna faces forward with designer Stefano Pilati
Ermenegildo Zegna faces forward with designer Stefano Pilati

For menswear aficionados, Italian luxury label Ermenegildo Zegna has long stood for a high-quality yet understated gray-flannel sensibility. But for colorful, personality-driven runway fashion? Not so much. Which is why it's significant that, after 103 years, the brand has decided to put a face with its name for the first time in a branding initiative that was unveiled earlier this month in the razzle-dazzle capital of the world, Los Angeles. The new star is Stefano Pilati, who spent eight years as creative director of Yves Saint Laurent and who joined the Zegna Group in January as head of design for the Ermenegildo Zegna brand and designer of Couture, its premium menswear line of...

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