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As BCBG turns 25, Max Azria reflects on his legacy
As BCBG turns 25, Max Azria reflects on his legacy

"I'm ready to launch the piece," said heavy hitter Max Azria, stepping onto the pitcher's mound at Dodger Stadium on a recent Saturday. That's fashion speak for throwing out the first pitch, which he was invited to do to mark the 25th anniversary of his fashion business BCBG Max Azria Group. The ball bounced just short of home plate and into the catcher's mitt, but Azria still has momentum. One of the key figures to emerge from the Los Angeles fashion scene in the last quarter century, Azria manages an international empire that consists of the brands BCBGMaxAzria, BCBGeneration, Max Azria Atelier and Herve Leger by Max Azria, with 500 stores in 47...

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