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Isabel Marant
Jewelry designer Irene Neuwirth cooks up something new: A cozy boutique on Melrose
Jewelry designer Irene Neuwirth cooks up something new: A cozy boutique on Melrose

Irene Neuwirth has taken up residence on Melrose Place — almost literally, since her first boutique is an invitation into her world, kitchen table and all. The Venice, Calif.-based jewelry designer, whose 10-year-old brand is recognizable for carefully balanced constructions of bold, rough cut and semiprecious stones, has upped the retail game with the gorgeous store, an impressive mix of whimsical-wonderland chic and at-home-L.A. ease. "When you go into Cartier, it feels a little intimidating," Neuwirth says. "I wanted this to be the opposite. It's like a traditional jewelry store in the front, but as you walk back, it feels cozy and residential." ...

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