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Rolling Stone to co-sponsor U.S. race team in 24 Hours of Le Mans
Rolling Stone to co-sponsor U.S. race team in 24 Hours of Le Mans

Rolling Stone plans to co-sponsor a U.S. team in one of the prototype divisions of this year's 24 Hours of Le Mans auto-endurance race, the Times has learned. The music and pop culture magazine would join Patron Spirits in sponsoring the two Honda ARX-04b cars fielded by Patron's Extreme Speed Motorsports team in the race in Le Mans, France, on June 13-14. The cars will carry the Rolling Stone livery, and it's the first time the magazine has made such a marketing effort in motor racing. "It's a big opportunity," said Gus Wenner, head of digital for Wenner Media, Rolling Stone's publisher. "It felt like it made sense for our brand." Wenner...

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