Bruce Meyer was a long-haired hippie, just graduated from UC Berkeley, when he suggested that his family expand their Gearys gift boutique to include candles and a mail order business. That began a retail revolution that made Gearys one of the premiere Beverly Hills shopping destinations, and fueled Meyer’s decades-long obsession with cars that led to the founding of the Petersen Automotive Museum.
The secret life of a rider and racer
Automobiles were not in Meyer’s blood. His grandparents never owned cars, he says, and his parents thought they were a waste of time and money.
But the impressionable young man grew up near the old Art Center College of Design...