The traveling road show that is the Chicago Cubs staged its debut performance in Anaheim on Monday. You could almost hear the carnival barker: "Ladies and gentlemen, boys and girls, step right up and see baseball's best team!"
Believe the hype? The Cubs certainly don't shy from it.
Joe Maddon, the manager, fielded a stock question — about the Cubs playing with a target on their back — and turned it into a merchandising opportunity.
"The target is on the front," Maddon said with a smile.
Maddon coined the slogan "Embrace the Target," then slapped it on T-shirts for the players. As he reminded...