More than 6,000 people waited in a snowstorm to buy New England Patriots season tickets after Robert Kraft bought the struggling football franchise in 1994.
“If the fans really believe you're committed to winning, you have a great opportunity to build a great franchise,” he recalled at an investment conference in Beverly Hills last year.
Kraft, who saved the Patriots from moving and turned them into a perennial Super Bowl contender, is now wagering millions of dollars that New Englanders will get behind him once again. This time, with video games.
The packaging and paper magnate headlines a list unveiled Wednesday of the first seven owners in a new league for the...