Above each goalpost, a cheerleader dances in a cage suspended from the ceiling. Below, motorcycles race onto a field of gray turf, revving engines between pyrotechnic flames. Behind one end zone a live band plays.
And in the midst of all this, the LA KISS is getting ready to play football.
Not particularly good football, mind you. The team has a record of 3-13 in its inaugural season and has lost 11 of its last 12 games while getting outscored by an average of 18 points.
Yet, the KISS isn't being judged entirely by wins and losses. Team executives say this first season has been about establishing the KISS brand in the Arena Football League, and combining other forms of...