Robert Kraft’s problem this offseason wouldn’t elicit a shred of sympathy from his peers around the NFL. The New England Patriots owner needed to find a new and memorable way to present his players their Super Bowl rings, his fifth such ceremony in 23 years of ownership.
So Kraft thought inside the box.
At a lavish party in June, each member of the team was presented a ring box locked in a transparent case. The players couldn’t open them until a specific point in the evening when they were provided the three-digit combination all the locks shared.
“He wanted to make it such a special night,” quarterback Tom Brady said by phone. “There was so much detail —...