It's not the yellow of the morning sun or of anything it shines upon.
But in the early 1970s, the garish "optic yellow" of the modern tennis ball was the color of change, and Mike Davies, who helped transform tennis from a country club pastime to a billion-dollar sports enterprise, embraced it.
"I remember saying to him, 'Mike you can't do this," Butch Buchholz, Davies' friend and fellow member of the International Tennis Hall of Fame, said this week. "There's no way this is going to happen."
But it did. Even though old-school tennis officials were cold to the idea, Davies introduced the yellow...