Cruises

Ritz-Carlton plans to put its brand on luxury cruise ships

Ritz-Carlton plans to put its brand on luxury cruise ships

Ritz-Carlton is a brand that defined luxury in the lodging industry. Now, that name will be emblazoned on a new cruising and yachting venture aimed at upscale vacationers.

The Ritz-Carlton Hotel Co., a subsidiary of the hospitality giant Marriott International Inc., announced Thursday that it is launching the Ritz-Carlton Yacht Collection, a high-end yachting and cruising endeavor that will take to the seas in 2019.

Cruising experts, however, note that other newcomers to cruising have tried to break into the industry with little success.

“They are not reinventing the wheel by attempting to get into the...

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