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U.S. adults making more travel plans, survey finds

Six in 10 Americans expect to take at least one vacation before January, a dramatic uptick over a year ago and an encouraging note for the travel industry in need of some good news in an uncertain economy.

The survey of 2,300 travelers by the marketing services company MMGY Global found 59% of adults plan to take at least one trip, compared with 53% at the same time last year. The recent finding was the best since 2009.

The survey, taken quarterly, also found:

  • Travelers believe that trips are more affordabe right now and close to the record level of such perceptions set in July 2009.
  • Quality of service marks were up for only the third time since 2007.
  •  Perceptions of travel safety increased by four points over a year ago.
  •  Time that potential travelers have to take vacations was down, falling 3 points over April’s findings.

“Although leisure travelers will continue to watch their spending and look for the best deals possible, these data suggest that the recovery experienced by the travel industry during the past 18 months will extend well into 2014,”  said Steve Cohen, an executive for MMGY Global. 

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