Campbell’s rolls out lower salt tomato soup

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

The red-and-white can of Campbell’s condensed tomato soup is one of the most popular items sold in a grocery story, trailing only chicken noodle on the soup aisle.

So you can be sure that the executives at Campbell Soup Co. were careful and nervous about reformulating this bestseller to remove salt.

‘If we don’t meet people’s taste expectations, no one would buy it,’ said Juli Mandel Sloves, the company’s spokeswoman.

Campbell’s rolled out the new tomato soup this week, promising that extensive research and testing found that it tastes very much like the old version. For more, go to the California Consumer blog.