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P.M. BRIEFING : Ads Spark Religious Group Boycott

<i> From Times wire services </i>

A religious group today announced a one-year boycott of the Mennen Co. and Clorox Corp. for advertising on television programs full of “sex, violence and profanity.”

The boycott by Christian Leaders for Responsible Television, or CLeaR-TV, asked consumers not to buy products such as bleach and deodorant from the two companies.

The group said it asked more than 500 companies that advertise on network television not to sponsor certain programs during the “sweeps” period of April 27 through May 24, when the popularity of network programming is gauged. Results from monitoring in 33 states “showed that Mennen and Clorox ignored CLeaR-TV’s request not to advertise on programs high in incidents of sex, violence and profanity during the monitoring period,” said Billy Melvin, chairman of the group. Programs that the group found particularly offensive included “Miami Vice,” “Tour of Duty” and “Midnight Caller,” Melvin said.


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