STYLE : LOOKS : Faces of Asia

Makeup made expressly for black women has been around for years, but not until recently has there been a line of American cosmetics developed specifically for Asian women. Call it West meets East. The new Kayla Beverly Hills offers a collection of matte makeup in colors intended to even out the olive or sallow undertones of Asian skin.

Foundation ($30) and blush ($25) come two shades to a compact and are meant to be blended as necessary. Eye shadow ($32) comes in sets of four colors, each containing a brown base shade and a pale highlighter. Lipsticks ($15) range from soft pink to fiery red. These and other products, packaged in Kayla’s signature teal-and-gold containers, include application instructions, with translations in Chinese, Vietnamese and Korean.

For women who want personalized advice on how to use Kayla cosmetics, the company provides makeovers ($50) and lessons ($75) at its sleek North Bedford Drive studio-boutique. Korean makeup artist In Su Choi can tell clients how to accentuate their Asian features, while creative director Clifford Hashimoto Jr., who is half-Japanese, can suggest ways to contour the eyes, cheeks and nose for a Westernized look. (He notes that although Kayla was formulated with Asians in mind, anyone with a green or yellow cast can wear this makeup, including Italian, Greek and Middle Eastern women.)

What’s next for the fledgling enterprise? Lots. This summer, Kayla plans to introduce its fall palette and a skin-care line--cleansing bar, eye-makeup remover, toner, moisturizer and night cream. Also in the works are in-shop facial facilities and a floral fragrance.