Westwood Village merchants have implemented a reduced-rate evening parking program aimed at the dinner-and-movie crowd.
Under the new "Privilege Parking Program," evening parking prices have been cut to a maximum of $2 at 15 parking lots. An additional incentive program offers free parking for those who eat dinner and attend a Mann Theater or make a purchase in participating shops.
The minimum restaurant or retail purchase must be $15 to qualify, but it only takes the purchase of one Mann movie ticket to get the parking rebate.
Customers are limited to one rebate per merchant.
Fifteen lots containing 5,500 parking spaces will take part in the new program, organized by the Westwood Village Management Entity and the Westwood Village Assn. They will display "Privilege Parking Program" signs.
Both groups have been working with Westwood area Councilman Zev Yaroslavsky to make the once-thronged Village more user-friendly.
Over the last five years, the Village has lost business to more-accessible entertainment centers in Century City and at Santa Monica's Third Street Promenade. The cost and difficulty of parking in Westwood are often mentioned by those who avoid it.