RETAIL
Compiled by Chris Woodyard / Times staff writer
Brand-Name Store: Coke is it, at least at one shop.
The Sign of Good Taste is the name of the Buena Park Mall store that sells only trademark Coca-Cola merchandise. There are Coke clothes, Coke trays, Coke toys--and king-size bottles of Coke.
It is a concept much like that of the Disney stores, that is, to cash in on a famous name. There are other Coca-Cola trademark stores in such places as Atlanta, where the company has its headquarters, and in New York. The Buena Park store is owned by Joyce, Bob and Melissa Zurn. It is their second Coke store; the first is in Pomona.
The Buena Park store’s phone number? (714) 8-COKE-77, naturally.
