Exec Named to New Post at Los Angeles Times

Michael G. Rose, formerly president and chief executive of Times Mirror Multimedia, has been named to the new position of vice president of consumer marketing at the Los Angeles Times effective Aug. 28, Richard T. Schlosberg III, the newspaper’s publisher and chief executive, said Tuesday.

Rose will oversee The Times’ circulation and promotion departments and will develop marketing programs aimed at increasing the newspaper’s subscriber and reader franchises in Southern California.

He will report to EuGene L. Falk, executive vice president and general manager of The Times.

“This appointment underscores the importance of aggressive marketing as a way to strengthen The Times’ relationship with loyal readers and attract new readers as well,” Schlosberg said. “Mike’s talents in the consumer marketing field will ensure that we not only retain our significant reader base, but grow it for the future in an increasingly competitive media environment.”

Rose, 35, joined Times Mirror Co., The Times’ parent company, in 1990 as director of strategic planning. In 1992, he was named vice president of new business development for Times Mirror Cable Television, where he was responsible for the advertising sales business as well as strategic analysis, marketing plans and the launches of new businesses. In July, 1994, he moved to Times Mirror Multimedia, a consumer multimedia software company that was formed by Times Mirror last year. Times Mirror Multimedia was discontinued last month as part of the company’s strategic decision to refocus resources on its core newspaper, professional information and magazine businesses.