Christian Bracelet Becoming Hot Item

Emily Tomberlin was facing a tough situation, so she called her youth pastor for guidance.

While on the phone, her eyes latched onto the simple nylon bracelet on her wrist, with the letters WWJD--standing for What Would Jesus Do?--embroidered on the fabric.

“I looked at it and immediately I was reminded of a story in the Bible where someone was going through the same situation,” Emily said.

The 16-year-old is one of thousands, young and old, who have have made the accessory a hot item at Christian bookstores.

Lesco, a company in Lansing, Mich., created the $1.50 wristbands for a local youth group eight years ago.

“It’s the coolest thing,” says Emily. “I haven’t taken mine off since I got it.”