Saatchi Restructures Toyota Account Team

Saatchi & Saatchi Pacific’s new chief executive, Scott Gilbert, has restructured the management group handling the Toyota Motor Co. account, the agency’s largest. Mark Bilfield, formerly of TBWA Chiat/Day, becomes director of integrated marketing, charged with interactive media, direct advertising and promotions. He replaces Dave Doyle, who joined Goldberg Moser & O’Neil in San Francisco. Marianne Bess becomes management director of Toyota trucks, a new position. She had been at Team One, Gilbert’s former agency. Bill Gordon, formerly head of the car and truck account group, continues as account director of Toyota car group. The changes are the latest in a series of shifts affecting Saatchi and its sister agency, Team One.