Operator of Charitable Donation Sites Closes
GreaterGood.com, an Internet company that operated Web sites to fight world hunger and rain-forest destruction, has shut down.
The company closed Tuesday after its board of directors decided not to invest more money, the Seattle Post-Intelligencer reported.
GreaterGood.com’s most popular sites included the Hunger Site and the Rain Forest Site.
The Hunger Site alone attracted about 600,000 visitors a day and brought in more than $4 million in donations for the U.N. World Food Program, America’s Second Harvest and Mercy Corps International.
“We are sorry when any investment doesn’t work, but I am particularly sorry that this one didn’t work,” said board member Paul Goodrich. “I think it had the potential . . . to really change the way people thought about charitable causes.”
The for-profit GreaterGood.com, founded in 1999, raised more than $20 million from investors and employed about 26 people. It also operated the Breast Cancer Site and the kidsAIDS Site.
GreaterGood.com fell on tough times this year during the decline of the online advertising market. The company did not disclose specifics of its financial condition.
