Lisa Marie sells bulk of Elvis estate

Lisa Marie Presley is keeping Graceland but selling the bulk of the Elvis estate, including rights to her father’s name and image, in a deal worth approximately $100 million.

Elvis Presley Enterprises Inc. announced an agreement this week to sell 85% of its assets to businessman Robert F.X. Sillerman, founder of music and sports promoter SFX Entertainment.

The Presley estate brought in almost $45 million last year. Sillerman said more aggressive marketing, supported by capital raised through a new publicly traded company, could make Elvis an even bigger earner.

As Presley’s only child, Lisa Marie is the sole heir to the estate, most of which is now to become part of a publicly traded company that will be called CKX Inc. The agreement will pay her $53 million in cash and absolve her of $25 million in debts owed by the estate. She also is to get shares in the new company expected to be worth more than $20 million.