Strike while the candidate is hot.
With the first debate between Republican presidential hopefuls behind us, one thing is clear: Donald Trump is at the top of the polls. The Morning Consult national survey has Trump leading with 32%, a full 21 points ahead of Jeb Bush, his closest competitor.
To capitalize on that popularity, publisher Thomas Dunne has moved its Trump biography, “Never Enough: Donald Trump and the Pursuit of Success,” up -- again.
This is the second time Thomas Dunne has changed the book’s publication date. The biography by journalist Michael D’Antonio was originally slated for publication in January 2016. Earlier this month it was moved to October 2015; on Tuesday, it was announced that the Trump biography will be published September 22.
Apparently, Thomas Dunne hopes to capitalize on Trump’s unexpected -- and perhaps fleeting -- political popularity.
From the sound of things, the book is a fairly flattering account of The Donald. The publisher describes the book in a release: “This meticulous and compelling account begins with the story of Trump’s father, who established the enormous fortune that Donald expanded into a global empire. D’Antonio explains who Trump is, how he has operated over the years, what drives him, and what he has established as a record. The book recognizes Trump as an iconic figure of our media-dominated age, a man who parlayed unequaled fame into astounding wealth. Psychologically informed and rich in detail, it is an accurate, compelling, and balanced assessment of Trump’s approach to life, business and politics.”
Trump himself has written (and co-written) a number of advice books and memoirs. Those under the Trump Books imprimatur include “Trump: The Art of the Deal,” “Trump: The Art of the Comeback,” “Trump: The Best Golf Advice I Ever Received,” “Trump: Think Like a Champion” and “Trump: How to Get Rich."
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