Hotel rates up and rising, studies find
If you’ve checked into a hotel in the last few months you have probably noticed that room rates have leapt upward.
And they likely won’t drop any time soon.
During the summer months of June, July and August, the average hotel rate at major U.S. destinations jumped 17%, compared with the same period in 2011, according to a study by the hotel pricing website Hotelscombined.com.
Some of the steepest rate increases were at hotels in California. The city of Anaheim — home of Disneyland and Disney California Adventure Park — recorded the highest price increases, a jump of 43%, from an average daily rate of $109 in 2011 to $155.25 in 2012, according to the website.
Other big hotel increases in the Golden State were in San Francisco (24%), San Diego (21%), Los Angeles (19%) and Palm Springs (17%).
A separate study by TravelClick — a New York company that provides booking software for major hotel chains — looked at bookings made for August through December and compared them to the same period a year earlier. It found that the average daily rate in big cities in North America had climbed 5% since 2011.
Both TravelClick and Hotelscombined.com attribute the rate increases to rising demand by vacationers and business travelers.
“Business and leisure travel demand through the end of the year is strong” and has pushed up daily rates, said Tim Hart, executive vice president of research and development at TravelClick.
Follow Hugo Martin on Twitter at @hugomartin
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