The tech press has jumped on Apple in the last two years, repeatedly blasting the company's increasingly predictable media events in headlines as "boring." And social media commentators have piled on.
The rhetoric continued Monday as Apple announced a new 4-inch-display iPhone, called the SE, aimed at consumers whose small hands, tight pockets or thin pocketbooks couldn't handle the big-screened iPhones unveiled last year. IPhone SE starts at $399, making it the most affordable iPhone ever by $150.
The Cupertino, Calif., company also released an iPad Pro that doesn't have a giant screen; colorful wristbands for the Apple Watch; and minor software updates for the Apple TV, iPhone, iPod and iPad. Nothing was a big surprise.