Be careful what you wish for; TV star
The star of the
Set to Skee Lo's 1990's hit "I Wish," the video shows Cuoco walking down the street granting wishes to various passersby. Per the song's well-worn lyrics, one guy gets taller, another becomes a baller, while a third finds a girl and can call her.
The ad concludes with Cuoco climbing in a RAV4. A rabbit in a hat sits shotgun and the pair drive off.
The video teases additional ads that Toyota will run during the Super Bowl. The automaker joins several others vying for attention during the much coveted commercial airtime. Mercedes-Benz (featuring Kate Upton), Audi, Volkswagen, Hyundai, and Lincoln are just a few of the other companies willing to spend an average of $3.8 million for a 30-second spot.
Toyota's fourth-generation RAV4 debuted at the Los Angeles Auto Show in November. It features new styling and a six-speed automatic transmission, and aims to steal back some sales from the Honda CR-V, Mazda CX-5, and Ford Escape.
Stay tuned to Highway 1, as a 2013 RAV4 arrives to test later this week.