After years of dominating the midsize truck market, Toyota faces suddenly fierce competition from a pair of new redesigned GM pickups.
The Japanese automaker will strike back at the Detroit Auto Show in January with an all-new Tacoma.
"Let's take it to the next level," Toyota said in a statement Wednesday. "The all-new 2016 Tacoma will be ready to once again set the benchmark for midsize pickup performance."
The new Tacoma will have to fend off the recent Chevrolet Colorado and its cousin, the GMC Canyon.
The GM trucks, unveiled at the L.A. Auto Show in 2013, breathed new life into the dormant midsize world, which hadn't seen an all-new model in almost a decade. Only Toyota's Tacoma and Nissan's Frontier remained in the segment. Ford and Ram left several years ago, citing weak demand and the increasing fuel efficiency of its full-size trucks.
But not all buyers have fled to SUVs or larger trucks; nearly 230,000 buyers took home new midsize models in 2013. About 160,000 of those bought a Toyota Tacoma.