After years of dominating the midsize truck market,
The Japanese automaker will strike back at the
"Let's take it to the next level," Toyota said in a statement Wednesday. "The all-new 2016 Tacoma will be ready to once again set the benchmark for midsize pickup performance."
The new Tacoma will have to fend off the recent Chevrolet Colorado and its cousin, the GMC Canyon.
The GM trucks, unveiled at the
But not all buyers have fled to SUVs or larger trucks; nearly 230,000 buyers took home new midsize models in 2013. About 160,000 of those bought a Toyota Tacoma.