Gina Ferazzi / Los Angeles Times
Construction equipment is driven in front of prospective buyers. Auctions have become a popular way to move used equipment, said Jeff Jeter, a vice president at IronPlanet, an online heavy equipment auction company. You can always make a market for something depending on the price, and were bringing in enough buyers to give the marketplace liquidity, Jeter said. An auction offers fair market value in a global market environment.
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