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Budweiser beer will be renamed 'America' this summer

Budweiser beer will be renamed 'America' this summer
Budweiser is renaming its beer "America" to capitalize on three things central to American life: politics, sporting events and holiday weekends. (Anheuser-Busch)

There's no trademark on America. Budweiser, now owned by Belgium's AB Inbev, will rename its beer "America" this summer and alter its labels with images and phrases affiliated with the republic.

The red, white and blue campaign is being launched in a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.

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"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games," said Ricardo Marques, vice president at Budweiser.

The Copa America Centenario is a ceremonial soccer tournament typically held in South America.

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