CONSUMER BRIEFS / RETAIL
Times Staff And Wire Reports
A new marketing study says you’re not very brand loyal.
Less than half of consumers who made 70% or more of their category purchases with a single brand in 2007 maintained a similar level of loyalty in 2008, according to the survey of 32 million consumers. The study also found that a third of those customers stopped buying their once-favored brands.
Consumers have a lot of choices: 30,000 products are introduced at grocery stores each year, says Todd Morris, a senior vice president at Catalina Marketing, which conducted the study with the Chief Marketing Officer Council.
