Burger King has launched a low-fat, crinkle-cut French fry to appeal to health-conscious consumers, the second-largest burger chain announced Tuesday.
Dubbed "Satisfries," the new fries are taking aim at the fried spuds from rival McDonald's. Burger King Worldwide Inc. said the new fries have 40% less fat and 30% fewer calories than McDonald's fries.
The new product has largely the same ingredients as Burger King's typical fries, but has a more porous batter that keeps out more oil during cooking.
The fast-food giant has introduced a number of new items to its menu this year, including a French fry burger, which is exactly what the name implies: A hamburger with French fries as a topping.
On Tuesday, Burger King shares were up 5 cents, or 0.25%, trading at $19.85.