Chocolate lovers in the U.S. can kiss artificial flavors and colors in Butterfingers, Crunch and Baby Ruth bars goodbye, as
Nestle USA announced this week that it will remove artificial flavors and
The reformulated candy bars will begin appearing on shelves by mid-year and will be identified by a "No Artificial Flavors or Colors" label on the package.
Doreen Ida, president of Nestle USA Confections & Snacks, said in a statement that the company conducted research on such brands as Butterfinger and found that U.S. consumers prefer candy brands to be free from artificial flavors and colors.
Nestle will replace artificial flavors and colors with ingredients from natural sources. For example, in Crunch bars, a natural vanilla flavor will replace artificial vanilla used now. The center of the Butterfinger bars will now have annatto, which comes from the seeds found in fruit from the achiote tree, to replace FDA-certified colors like Red 40 and Yellow 5.