Retail sales rebound in April after sluggish winter

Americans stepped up their spending at auto dealers, hardware stores and e-commerce outlets as retail sales rebounded from two sluggish months.

The Commerce Department said Friday that retail sales increased 0.4% in April from March. Sales ticked up just 0.1% in March and fell in February.

The increase suggests that consumers are poised to spur faster growth in the April-June quarter after the economy barely expanded in the first three months of the year. Consumer spending — which also includes spending on services such as utilities — rose at its slowest pace in more than seven years in the first quarter.

The rise also indicates that the struggles of large retail chains, such as Macy's and J.C. Penney, reflect changes in consumer buying patterns more than broader economic weakness. Sales in a category that includes department stores, as well as general retailers such as Wal-Mart, fell 0.5% in April, the government said. Yet a category that includes online retailers reported sales growth of 1.4%, the strongest of any group.

“The retail sales data provide further reason to expect that overall consumption growth will be much stronger in the second quarter,” said Andrew Hunter, U.S. economist at Capital Economics.

The sales gains were widespread, as Americans spent more at electronics and appliance stores, healthcare retailers, and sporting goods outlets. Sales fell at grocery stores and clothing merchants.

Americans ate out more, boosting spending at restaurants and bars 0.4%. Auto sales rose 0.7% after falling in March.

Consumer confidence has soared since the presidential election, but spending hasn't increased as much as the jump in optimism would suggest. Last month's gain in retail sales was solid but not particularly strong.

Hiring has been steady and the unemployment rate fell to a 10-year low of 4.4% in April. Yet average hourly pay rose just 2.5% over the past year. And inflation has ticked up, eroding most of that wage gain. In a separate report, the Labor Department said consumer prices increased 2.2% in the past year.

The slowdown in consumer spending over the winter added to the woes of many retailers. On Wednesday Macy's reported sharply lower sales and profits, causing a collapse in its share price.

Brick-and-mortar retailers are suffering through their worst patch since the Great Recession. More than twice as many stores have closed this year than at the same point last year. Bankruptcies are far outpacing last year's rate. Retailers slashed jobs at the sharpest pace in seven years this spring. And retailers collectively could report the biggest drop in first-quarter profits since 2009.

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