Reed’s at a glance
The company: Reed’s Inc.
Headquarters: Los Angeles
Ticker: REED
Employees: 61
Leadership: Christopher J. Reed, chief executive since 1987
2012 revenue: $30 million
2012 net loss: $524,000
Stock price: $4.06 at Friday’s close
52-week range: $1.81 to $8.82
P/E ratio: 68, based on 2013 earnings estimate
Dividend: none