Thanks to an app update for the iPhone and the iPad, Apple TV users can now watch movies and TV shows offered on Amazon Instant Video.
The Seattle-based online retailer has updated the Amazon Instant Video app to support AirPlay, a feature that makes it possible for users to beam content on their devices to their TV sets via the Apple TV digital receiver.
It's a way to get around the fact that Amazon Instant Video is still not available as an app on Apple TV the way Netflix and HBO Go are. With the apps, users can simply click on Netflix or HBO Go channels on their Apple TV to watch videos.
Now, Amazon Prime members can use the Airplay feature to stream certain content for free while others can use it to watch movies and TV shows that they rent or purchase from Amazon.com.
In recent months, Apple has been rapidly beefing up the content available on its digital TV receiver by adding numerous channels, including HBO Go, WatchESPN, Disney, Disney XD and Vevo.