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T-Mobile to double customers' unthrottled 4G LTE data for free

T-Mobile to double customers' unthrottled 4G LTE data for free
T-Mobile announced that it will double the amount of customers' unthrottled 4G LTE data at no extra cost. (Martin Divisek / Bloomberg)

In yet another move that probably will draw the ire of its wireless rivals, T-Mobile on Friday announced that it will soon double the amount of Internet data users can consume at high-speed 4G LTE at no extra cost.

T-Mobile said customers on its $50 monthly Simple Choice plan will now get 1 gigabyte of 4G LTE data and tethering -- up from the 500 megabytes previously included. T-Mobile does not give overage charges, but users cannot surf at high speeds after they have exceeded their limits.

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The Seattle carrier said the change will start going into effect March 23. For an extra $10 a month, users will also receive 3 GB of 4G LTE data, up from 2.5 GB previously.

However, new customers who want an unlimited amount of 4G LTE data, plus 5 GB of tethering, will be required to pay an extra $30 a month, up from $20 previously.

Existing customers who already pay for unlimited 4G LTE will be allowed to continue paying $20 a month, but if they want 5 GB of tethering -- twice as much as they get now -- they will have to choose to pay $30 a month.

Additionally, T-Mobile said the Simple Choice plan will now allow customers to send unlimited international text messages from the U.S. to most countries.

The changes are the latest in a long series of aggressive tactics by T-Mobile to lure customers away from other carriers. The company has spent a large amount of 2014 going back and forth with AT&T, with each carrier making changes in hopes of poaching customers from one another.

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