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Uber announces plans for Coachella festival, entry into Palm Springs

The sun sets on another day of the 2013 edition of the Coachella Valley Music and Arts Festival in Indio.
(Brian van der Brug / Los Angeles Times)
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Uber will be out in full force in Palm Springs with a large fleet of vehicles for both weekends of the Coachella Valley Music and Arts Festival, the company announced Thursday.

The popular ridesharing service said it will provide festival-goers with cars from all of its services. Uber said the festival, which kicks off its first weekend on April 11, marks the company’s official launch into the Coachella Valley.

UberX drivers have been available in Palm Springs since late last year, but the official launch this month marks the entrance of UberBlack and UberSUV. Additionally, Uber said it is dropping the price of its UberX service in the area to be 25% cheaper than taxi rides.

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Also available from April 11 to April 28 will be UberStretch, a special version of Uber that enables users to hail limosine rides with their smartphones.

Users can request a ride to the festival by using the Uber app throughout the Palm Springs area. Uber drivers will take them to the festival’s drop-off area in Lot 1C near the corner of Avenue 49 and Monroe Street.

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Leaving the festival, users must first head to the company’s lounge before requesting their pickup ride. The Uber Lounge is also at Lot 1C.

Besides providing rides throughout the Palm Springs area, Uber said users can request flat-rate rides to Coachella Valley all the way from Los Angeles, Orange County and San Diego. UberX rides will cost $149 from Los Angeles, $129 from Orange County and $199 from San Diego. Rides are also available through UberBlack and UberSUV.

Users can also use the code UberALLACCESS for a chance to unlock specials that will be available during the festival weekends of April 11 to 13 and April 18 to 20. Some of the specials include rides and meet-and-greets with some of the festival’s artists.

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