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Broadway audiences still white and affluent, according to study

Broadway audiences still white and affluent, according to study
Audiences line up for "The Book of Mormon" at the Eugene O'Neill Theatre in New York in 2011. (Carolyn Cole / Los Angeles Times)

Anyone who's seen a Broadway show in the last year probably won't be shocked by what a new study released this week has to say about theater demographics: spectators on Broadway are still predominantly white and affluent.

The study, released Thursday by the Broadway League, says 78% of Broadway audiences in the 2012-13 season were white. By comparison, black theatergoers comprised 3.5% of Broadway audiences. Latino and Asian spectators represented 7.6% and 6.6% of Broadway audiences, respectively.

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The average household income of Broadway theatergoers was $186,500. The typical Broadway spectator was middle-aged, according to the study, with an average age at 42.5 years. Female theatergoers represented 68% of audiences.

As reported earlier by the Broadway League, total box-office revenue for the 2012-13 Broadway season was $1.14 billion, which was essentially flat from the previous season. Attendance was 11.6 million individuals, down from 12.3 million in the previous season.

The Broadway League cited Hurricane Sandy as a major factor in the decline in attendance. The average ticket price for a Broadway show for the 2012-13 season was $98.42, up from $92.37 in the previous season. 

The study released this week said the number of Latino theatergoers rose 2% from the previous season to 880,000 admissions.

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