@Horse_ebooks revealed as conceptual art project -- by humans

@Horse_ebooks revealed as conceptual art project -- by humans
@Horse_ebooks is revealed to be a conceptual art project. (@Horse_ebooks / Twitter)

The mystery behind @Horse_ebooks, the Twitter account long suspected to be a spambot, has been revealed -- and it has an artistic twist.

The account, which spews random bits of text and phrases, is run by real people as part of a years-long conceptual art project, the New Yorker reported.


Jacob Bakkila, a creative director at Buzzfeed, and Thomas Bender, a former vice president of product development at Howcast, are the minds behind @Horse_ebooks as well as popular YouTube channel Pronunciation Book.

The pair were scheduled to appear Tuesday at New York's Fitzroy Gallery to launch their next installment, Bear Stearns Bravo, which the the New Yorker describes as a "choose-your-own-adventure interactive-video piece."

Bakkila and Bender are also marking the end of @Horse_ebooks, which has garnered 212,000 followers, with a performance piece they're calling "Horse_ebooks 2."

Until 5 p.m. PST users can call a number to hear the creators read @Horse_ebooks word jumbles aloud, which seem both bizarre and meaningful ("remember and fun to share") even through their bot-syle tone.